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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Brand equity
Marketingmanagement
Relationship marketing
Brand management
1,275
Markenführung
1,275
Consumer behaviour
906
Konsumentenverhalten
906
Brand image
731
Markenimage
731
Brand
534
Markenartikel
524
Beziehungsmarketing
351
Social Web
223
Social web
223
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178
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178
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150
Business-to-business marketing
150
Marketing management
127
Luxury goods
118
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118
Einzelhandel
109
Retail trade
109
Lieferantenmanagement
107
Supplier relationship management
107
Advertising effects
100
Werbewirkung
100
Customer satisfaction
85
Kundenzufriedenheit
85
Brand loyalty
79
Social media
68
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65
Branding
62
Personality psychology
62
Persönlichkeitspsychologie
62
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Ko, Eunju
7
Veloutsou, Cleopatra
7
Khan, Imran
5
Augusto, Mário Gomes
4
Hollebeek, Linda D.
4
Kim, Kyung Hoon
4
Kumar, Vikas
4
Loureiro, Sandra Maria Correia
4
Melewar, T. C.
4
Phau, Ian
4
Aiello, Gaetano
3
Andreini, Daniela
3
Anselmsson, Johan
3
Bang, Nguyen
3
Black, Iain
3
Christodoulides, George
3
Filieri, Raffaele
3
Gupta, Suraksha
3
Guzman, Francisco
3
Hajli, Nick
3
Japutra, Arnold
3
Kitchen, Philip J.
3
Leckie, Civilai
3
Lombart, Cindy
3
Martínez-López, Francisco J.
3
McLean, Graeme J.
3
Merrilees, Bill
3
Mingione, Michela
3
Molinillo, Sebastian
3
Mora Cortez, Roberto
3
Oliveira, Marta Olivia Rovedder de
3
Park, Hyejune
3
Pedeliento, Giuseppe
3
Prentice, Catherine
3
Roper, Stuart
3
Rose, Gregory
3
Roy, Sanjit
3
Scholz, Joachim
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
234
The journal of brand management : an international journal
141
The journal of product & brand management
128
The journal of business & industrial marketing
121
SpringerLink / Bücher
57
International journal of hospitality management
52
Journal of business-to-business marketing
51
Journal of strategic marketing
50
Cogent business & management
36
Asia Pacific journal of marketing and logistics
35
Journal of the Academy of Marketing Science
35
International journal of internet marketing and advertising : IJIMA
32
Journal of marketing
32
Journal of promotion management : innovations in planning and applied research
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of marketing communications
29
Psychology & marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of contemporary hospitality management
23
Gabler Edition Wissenschaft
21
Journal of hospitality marketing & management
21
Journal of retailing
21
Springer eBook Collection
21
The journal of services marketing
20
European journal of marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Journal of travel and tourism marketing
17
The journal of consumer marketing
17
Tourism management : research, policies, practice
17
Business horizons
16
International marketing review
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
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ECONIS (ZBW)
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496
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
7
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
8
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
9
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
10
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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