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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
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Advertising effects
Emotion
271
Consumer behaviour
183
Konsumentenverhalten
183
Beziehungsmarketing
48
Relationship marketing
48
Brand management
34
Cognition
34
Kognition
34
Markenführung
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Werbewirkung
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Customer satisfaction
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Emotions
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Kundenzufriedenheit
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Brand image
27
Markenimage
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Dienstleistungsqualität
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Personality psychology
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Persönlichkeitspsychologie
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Service quality
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Advertising
16
Arbeitsverhalten
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Beschwerdemanagement
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Complaint management
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Viral marketing
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Virales Marketing
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Work behaviour
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Social web
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Online retailing
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Online-Handel
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Septianto, Felix
4
Das, Gopal
2
Huhmann, Bruce A.
2
McKay-Nesbitt, Jane
2
Northey, Gavin
2
Smith, Malcolm C.
2
Albinsson, Pia A.
1
Antonetti, Paolo
1
Arslanagic-Kalajdzic, Maja
1
Baines, Paul
1
Benoit, Ilgım Dara
1
Bhatnagar, Namita
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Binney, Wayne
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Brennan, Linda
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Chowdhury, Rafi M. M. I.
1
Cowart, Kelly
1
Cui, Yuanyuan
1
Dahlén, Micael
1
Dewitte, Siegfried
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Diamantopoulos, Adamantios
1
Do, Boram
1
Dolan, Rebecca
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Drossos, Dimitrios
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Jung, Jae Min
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Kareklas, Ioannis
1
Kemp, Elyria
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
Journal of current issues and research in advertising : JCIRA
6
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of philanthropy and marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal
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ECONIS (ZBW)
34
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
Overt and covert customer data collection in online personalized advertising : the role of user emotions
Grigorios, Lamprinakos
;
Magrizos, Solon
;
Kostopoulos, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 308-320
Persistent link: https://www.econbiz.de/10013168057
Saved in:
4
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
Saved in:
5
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion
;
Wagner, Udo
;
Rainer, Ricarda Carina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
Saved in:
9
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
10
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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