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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
~subject:"Produktentwicklung"
~type:"article"
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Search: subject_exact:"Strategischer Erfolgsfaktor"
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B-to-B-Marketing
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Izquierdo-Yusta, Alicia
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European journal of marketing : EJM
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of product innovation management : an international publication of the Product Development & Management Association
25
International journal of innovation management
19
Journal of business research : JBR
14
The journal of business & industrial marketing
9
European journal of innovation management : EJIM
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IEEE transactions on engineering management : EM
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International journal of product development : IJPD
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of innovation management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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International entrepreneurship and management journal
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International journal of entrepreneurship and innovation management
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International journal of innovation and technology management : IJITM
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International small business journal : researching entrepreneurship
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The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
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The journal of product & brand management
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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ECONIS (ZBW)
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1
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
2
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
3
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
4
The joint effect of project-level exploratory and exploitative learning in new product development
Chu, Chih-peng
;
Li, Ci-rong
;
Lin, Chen-ju
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 531-550
Persistent link: https://www.econbiz.de/10009010626
Saved in:
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