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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The Trademark reporter"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
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Search: subject_exact:"Markenartikel"
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Markenartikel
198
Brand
101
Brand management
72
Markenführung
72
Consumer behaviour
71
Konsumentenverhalten
71
Brand image
58
Markenimage
58
Vereinigte Staaten
44
Beziehungsmarketing
22
Relationship marketing
22
Deutschland
16
EG-Staaten
15
Branding
11
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11
Marketingmanagement
11
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10
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10
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8
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8
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8
Markentreue
7
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6
Personality psychology
6
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6
Brand architecture
5
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5
Kanada
5
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5
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4
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4
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4
Erfindungsschutz
4
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4
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4
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4
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4
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4
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100
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95
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Eisingerich, Andreas B
5
McAuliffe, Jeremiah D.
5
Park, C. Whan
5
Heiseke, Jürgen
4
Lunsford jr., Julius R.
4
Park, Jason Whan
4
Grohmann, Bianca
3
Maday, D. C.
3
Roper, Stuart
3
Schmitt, Bernd
3
Abelman, Lawrence E.
2
Alvarez, Claudio
2
Arrigucci, Mario
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Diamond, Sidney A.
2
Fiske, Susan T.
2
Fournier, Susan
2
Guèvremont, Amélie
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Kleist, Holde
2
Lee, Wai Jin
2
MacInnis, Deborah J.
2
Malone, Chris
2
McCarthy, J. Thomas
2
Melewar, T. C.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Völp, Fromut
2
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2
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1
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1
Ahlert, Dieter
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1
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1
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The Trademark reporter
Wettbewerb in Recht und Praxis : wrp
The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Journal of the Academy of Marketing Science
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
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ECONIS (ZBW)
198
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198
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1
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
2
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
3
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
4
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
5
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
10
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
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