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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
~subject:"Markenimage"
~subject:"Sport sponsorship"
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Search: subject_exact:"Sportmarketing"
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Brand management
Kraftfahrzeug
Markenimage
Sport sponsorship
Sportmarketing
23
Sports marketing
23
Sponsoring
13
Sponsorship
13
Consumer behaviour
11
Konsumentenverhalten
11
Sport
8
Sport event
8
Sportveranstaltung
8
Markenführung
7
Sports
7
Advertising effects
5
Brand image
5
Football
5
Fußball
5
Werbewirkung
5
Professional sports
4
Profisport
4
Marketing theory
3
Marketingtheorie
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Economic history
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Großbritannien
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Guerilla marketing
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Guerilla-Marketing
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Identification
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Marketing management
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Marketingmanagement
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USA
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Wirtschaftsgeschichte
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1960-2000
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Woisetschläger, David
3
Abosag, Ibrahim
1
Backhaus, Christof
1
Corneille, Olivier
1
Derbaix, Christian
1
Gergaud, Olivier
1
Grohs, Reinhard
1
Hardy, Stephen
1
Haselhoff, Vanessa
1
Herrmann, Jean-Luc
1
Hind, Daniel
1
Jones, D. G. Brian
1
Kacha, Mathieu
1
Livat, Florine
1
Lunardo, Renaud
1
Martin, Brett A. S.
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Norman, Brian
1
O'Connor, Peter
1
Pillai, Kishore Gopalakrishna
1
Reisinger, Heribert
1
Richardson, Alan J.
1
Roper, Stuart
1
Sceery, Sarah
1
Thwaites, Des
1
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1
Weeks, Clinton S.
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European journal of marketing : EJM
Journal of historical research in marketing
Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
International journal of sports marketing & sponsorship
30
Sport management review
29
European Sport management quarterly : ESMQ
28
Journal of sport management : the official journal of the North American Society of Sport Management
26
Journal of business research : JBR
10
Sport, Business and Management : an international journal ; SBM
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
The journal of brand management : an international journal
7
SpringerLink / Bücher
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
The marketing review
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
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ECONIS (ZBW)
10
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date (oldest first)
1
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
2
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
3
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
5
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
6
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
7
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
8
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
9
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
10
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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