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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Hotel industry
Service quality
Social web
Consumer behaviour
862
Konsumentenverhalten
861
Markenimage
169
Brand management
162
Markenführung
162
Beziehungsmarketing
124
Relationship marketing
124
Customer satisfaction
92
Kundenzufriedenheit
92
Brand
82
Markenartikel
82
Dienstleistungsqualität
71
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61
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61
Cultural identity
59
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57
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Advertising effects
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Werbewirkung
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China
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Viral marketing
53
Virales Marketing
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Social Web
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Internet marketing
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Online-Marketing
49
Advertising
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Online retailing
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Online-Handel
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Hanks, Lydia
4
Kim, Eojina
4
Namkung, Young
4
Phau, Ian
4
Raab, Carola
4
Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
King, Ceridwyn
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Miao, Li
3
Sharma, Piyush
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Tanford, Sarah
3
Tang, Liang
3
Wong, IpKin Anthony
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Arora, Amit
2
Arora, Anshu
2
Balaji, M. S.
2
Chen, Chien-Yu
2
Chen, Ivy S. N.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Fazli-Salehi, Reza
2
Guèvremont, Amélie
2
Han, Heesup
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Kang, Inwon
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Kang, Jee-Won
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King, Brian
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Koo, Jakyung
2
Law, Rob
2
Lee, Seonjeong
2
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2
Liu, Matthew Tingchi
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Lopes, Evandro Luiz
2
Lu, Lu
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of international consumer marketing
Journal of business research : JBR
640
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
161
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
153
Journal of hospitality marketing & management
151
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
Cogent business & management
113
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Tourism management : research, policies, practice
95
International journal of consumer studies
93
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Journal of the Academy of Marketing Science
79
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of advertising : the review of marketing communications
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
69
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
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51
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
52
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
53
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
54
Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
Saved in:
55
Dimensions of luxury hospitality service personal values in confucian culture : scale development and validation
Nguyen Thi Cam Le
;
Vo Thi Quy
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10012515191
Saved in:
56
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
57
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
58
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
Saved in:
59
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
60
The effects of convenience and risk on e-loyalty through the mediating role of e-service quality : a comparison for China and Turkey
Eryiğit, Canan
;
Fan, Yanrong
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 613-626
Persistent link: https://www.econbiz.de/10012650594
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