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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktgestaltung"
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Product design
35
Produktgestaltung
35
Consumer behaviour
16
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Marketing management
7
Marketingmanagement
7
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Balachander, Subramanian
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European journal of marketing : EJM
Journal of marketing
International journal of product development : IJPD
154
International journal of production research
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
International journal of industrial organization
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
Journal of retailing and consumer services
21
Production and operations management : an international journal of the Production and Operations Management Society
20
The journal of industrial economics
20
Creativity and innovation management
19
International journal of technology management : IJTM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of agile systems and management : IJASM
14
The journal of brand management : an international journal
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
International journal of quality & reliability management
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Harvard business review : HBR
12
International journal of innovation management
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
Journal of marketing management : MM
12
Journal of marketing research : JMR
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Harvard-Business-Manager : das Wissen der Besten
11
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35
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1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
5
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
6
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
9
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
10
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
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