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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
167
Werbewirkung
167
Consumer behaviour
91
Konsumentenverhalten
91
Advertising
79
Werbung
78
Internet marketing
45
Online-Marketing
45
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advertising
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167
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Dahlén, Micael
4
Danaher, Peter J.
4
Leeflang, Peter
4
Mazodier, Marc
4
Pieters, Rik
4
Wedel, Michel
4
Carrillat, François A.
3
Heerde, Harald J. van
3
Jerath, Kinshuk
3
Katona, Zsolt
3
Reinartz, Werner J.
3
Wilbur, Kenneth C.
3
Aribarg, Anocha
2
Aspara, Jaakko
2
Astous, Alain d'
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Bruce, Norris I.
2
Cauberghe, Veroline
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Du, Rex Yuxing
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Gordon, Brett R.
2
Hartnett, Nicole
2
Huang, Minxue
2
Jindal, Niket
2
Luo, Lan
2
Maheswaran, Durairaj
2
Mathur, Pragya
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Mela, Carl F.
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Narayanan, Sridhar
2
Osinga, Ernst C.
2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Rosengren, Sara
2
Rucker, Derek D.
2
Shin, Jiwoong
2
Spotts, Harlan E.
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
200
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
167
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31
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
32
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
33
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
34
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Saved in:
35
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
36
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
37
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
38
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
39
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
40
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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