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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Marketingmanagement
Werbung
Advertising effects
150
Werbewirkung
150
Consumer behaviour
98
Konsumentenverhalten
98
Advertising
88
Internet marketing
49
Online-Marketing
49
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Social Web
25
Social web
25
Emotion
16
Viral marketing
15
Virales Marketing
15
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Sponsoring
13
Sponsorship
13
Product Placement
11
Product placement
11
advertising
10
social media
10
Brand
9
Markenartikel
9
Sales promotion
8
Verkaufsförderung
8
Beziehungsmarketing
7
Relationship marketing
7
USA
7
United States
7
Print advertising
6
Printwerbung
6
Public relations
6
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6
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Dahlén, Micael
3
Bang Nguyen Viet
2
Cauberghe, Veroline
2
Feng, Yang
2
Hartnett, Nicole
2
Liu, Fang
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Spotts, Harlan E.
2
Stewart, Kristin
2
Weinberger, Marc G.
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aspara, Jaakko
1
Astous, Alain d'
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Baxter, Stacey
1
Beard, Fred K.
1
Becerra, Enrique
1
Becirovic, Ilda
1
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1
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1
Brace-Govan, Jan
1
Buijzen, Moniek
1
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1
Carrete-Lucero, Lorena de la Paz
1
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1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
106
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
SpringerLink / Bücher
24
Young consumers : insight and ideas for responsible marketers
24
Journal of advertising
23
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Australasian marketing journal
13
Cogent business & management
13
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ECONIS (ZBW)
94
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11
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
12
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
13
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
14
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
15
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
16
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
17
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
18
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
19
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
20
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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