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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
349
Relationship marketing
349
Consumer behaviour
156
Konsumentenverhalten
156
Customer satisfaction
96
Kundenzufriedenheit
96
Dienstleistungsqualität
66
Service quality
66
Brand management
57
Markenführung
57
Marketing management
48
Marketingmanagement
48
Bank
46
Brand image
44
Markenimage
44
Confidence
36
Lieferantenmanagement
36
Supplier relationship management
36
Vertrauen
36
Brand
30
Markenartikel
30
Social Web
28
Social web
28
Customer integration
26
Kundenintegration
26
Customer value
24
Kundenwert
24
Personal banking
23
Privatkundengeschäft
23
Internet marketing
20
Online-Marketing
20
Betriebliche Wertschöpfung
19
Value creation
19
Einzelhandel
18
Retail trade
18
Emotion
16
Customer loyalty
15
India
15
Indien
15
Structural equation model
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342
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7
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349
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349
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5
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5
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2
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English
349
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Roy, Sanjit Kumar
6
Simkin, Lyndon
6
Pérez, Andrea
5
Roy, Sanjit
5
Dagger, Tracey S.
4
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Balaji, M. S.
3
Bang, Nguyen
3
Brun, Isabelle
3
Harrigan, Paul
3
He, Hongwei
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Amin, Muslim
2
Ashill, Nicholas
2
Babakus, Emin
2
Bapat, Dhananjay
2
Baumann, Chris
2
Bove, Liliana L.
2
Bruhn, Manfred
2
Butaney, Gul T.
2
Canhoto, Ana Isabel Domingos
2
Chen, Junsong
2
Coelho, Filipe
2
De Chernatony, Leslie
2
Dimitriadis, Sergios
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Foroudi, Pantea
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gilmore, Audrey
2
Grönroos, Christian
2
Guenzi, Paolo
2
Gupta, Samir
2
Hajli, Nick
2
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European journal of marketing : EJM
Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
349
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349
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21
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
22
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
23
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
24
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
25
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
26
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
27
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
28
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
29
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
30
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
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