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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World"
~source:"econis"
~subject:"Corporate identity"
~subject:"Corporate marketing"
~subject:"Corporate social responsibility"
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Search: subject_exact:"Corporate image"
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Corporate identity
Corporate marketing
Corporate social responsibility
Corporate reputation
32
Firmenimage
32
Brand architecture
16
Markenarchitektur
16
Brand management
12
Corporate culture
12
Markenführung
12
Unternehmenskultur
12
Marketing management
11
Marketingmanagement
11
Corporate Social Responsibility
10
Public relations
7
Öffentlichkeitsarbeit
7
Brand image
4
Markenimage
4
Personality psychology
4
Persönlichkeitspsychologie
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Stakeholder
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Consumer behaviour
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Corporate branding
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Großbritannien
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Konsumentenverhalten
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Marketing
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Advertising effects
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Beziehungsmarketing
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Brand
2
Branding
2
Business ethics
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Case study
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Confidence
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Corporate Governance
2
Corporate communications
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Corporate governance
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Balmern, John M. T.
2
Agha, Kakul
1
Balmer, John M. T.
1
Bhattacharya, C. B.
1
Burghausen, Mario
1
Carrillat, François A.
1
Fitzsimmons, Jason
1
Gouran, Dennis S.
1
He, Hongwei
1
Heller, Michael
1
Hildebrand, Diogo
1
Kinoti, Mary Wanjiru
1
Kolo, Olivia
1
Leitch, Shirley R.
1
Mazodier, Marc
1
Meru, Abel Kinoti
1
Ogbu, Silk Ugwu
1
Plewa, Carolin
1
Powell, Shaun M.
1
Quester, Pascale G.
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Sen, Sankar
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European journal of marketing : EJM
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Journal of business ethics : JOBE
58
Corporate social responsibility and environmental management
23
Corporate reputation review : an international journal
22
Journal of business research : JBR
21
Corporate communications : an international journal
20
The journal of brand management : an international journal
14
Journal of retailing and consumer services
13
Journal of marketing communications
11
Cogent business & management
9
Journal of business ethics : JBE
8
The journal of product & brand management
8
Business & society
7
Australasian marketing journal
6
Corporate reputation review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of hospitality management
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
International studies of management and organization
5
Marketing intelligence & planning
5
Business ethics, the environment & responsibility
4
Business horizons
4
Business strategy and the environment
4
California management review
4
Economic research
4
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
4
Journal of communication management : an international journal
4
Journal of international business and economics : JIBE
4
Journal of management studies : JMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Pakistan journal of commerce and social sciences
4
Academy of Management journal : AMJ
3
Asia Pacific journal of marketing and logistics
3
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
3
European research studies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel and tourism marketing
3
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ECONIS (ZBW)
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1
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
Saved in:
2
Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
Saved in:
3
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
4
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
5
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
6
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
7
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
8
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
9
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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