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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
228
Markenführung
228
Brand image
187
Markenimage
187
Consumer behaviour
169
Konsumentenverhalten
169
Brand
106
Markenartikel
106
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
33
Marketingmanagement
33
Internet marketing
29
Online-Marketing
29
Social Web
26
Social web
26
Advertising effects
24
Brand equity
24
Brand loyalty
24
Werbewirkung
24
Corporate reputation
19
Designation of origin
18
Herkunftsbezeichnung
18
Brand architecture
17
Branding
17
Markentreue
16
Brand extension
15
Markenarchitektur
15
Markentransfer
15
Advertising
12
Brands
11
Customer satisfaction
11
Einzelhandel
11
Kundenzufriedenheit
11
Retail trade
11
Werbung
11
Confidence
10
Corporate culture
10
Emerging economies
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17
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Arbeitspapier
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Conference paper
Aufsatz in Zeitschrift
19
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2
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2
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19
Author
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Balmer, John M. T.
2
Melewar, T. C.
2
Abdullah, Zulhamri
1
Alwi, Sharifah
1
Andriopoulos, Constantine
1
Bagozzi, Richard P.
1
Balmern, John M. T.
1
Brexendorf, Tim Oliver
1
Chen, Weifeng
1
Dinnie, Keith
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
García-Madariaga, Jesús
1
Gotsi, Manto
1
Gouran, Dennis S.
1
Guercini, Simone
1
He, Hongwei
1
Heller, Michael
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Keller, Kevin Lane
1
Kenning, Peter
1
Kitchen, Philip J.
1
Kolo, Olivia
1
Lim, Ming
1
Lloyd, Stephen
1
Lopez, Carmen
1
Meland, Kjersti V.
1
Nordin, Shahrina Md
1
Rampl, Linn Viktoria
1
Ranfagni, Silvia
1
Sánchez-Iglesias, Nuria
1
Tarnovskaya, Veronika
1
Tascioglu, Mertcan
1
Unal, Umut
1
Woodside, Arch G.
1
Xie, Chunyan
1
Yuhanis Abdul Aziz
1
Zhu, Weichun
1
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European journal of marketing : EJM
Marketing intelligence & planning
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
3
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ECONIS (ZBW)
19
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1
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10
of
19
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date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
3
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
4
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
7
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
8
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
9
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
10
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
1
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