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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Cultural identity"
~subject:"Filmwirtschaft"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Cultural identity
Filmwirtschaft
Internet marketing
66
Online-Marketing
65
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
24
Social web
24
Advertising effects
19
Viral marketing
19
Virales Marketing
19
Werbewirkung
19
Werbung
17
Brand management
13
Markenführung
13
Online retailing
11
Online-Handel
11
Social media
10
Brand image
8
Internet
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
E-commerce
6
Electronic Commerce
6
Marketing management
6
Marketingmanagement
6
Social network
5
Soziales Netzwerk
5
Brand
4
Digital marketing
4
Einzelhandel
4
Markenartikel
4
Personalization
4
Retail trade
4
Search engine
4
Suchmaschine
4
USA
4
United States
4
Word-of-mouth
4
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18
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English
18
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Aspara, Jaakko
1
Aurier, Philippe
1
Basuroy, Suman
1
Broz-Giroux, Anne
1
Campbell, Colin
1
Chakravarti, Amitav
1
Chen, Hailiang
1
Chen, Jialie
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Confos, Nicolla
1
Dahlén, Micael
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Darley, William K.
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Davis, Teresa
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Dunne, Áine
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Ferraro, Carla
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Gazley, Aaron
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Gretz, Richard T.
1
Hartnett, Nicole
1
Hunt, Adam
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Ivaldi, Marc
1
Jung, Sang-Uk
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Ko, Dongwoo
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Lawlor, Margaret-Anne
1
Lim, Jeen-su
1
Mayer, James Mark
1
McLaren, Lachlan
1
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1
Muller-Vibes, Catherine
1
Nabout, Nadia Abou
1
Olbrich, Rainer
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Paas, Leonard J.
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Peev, Plamen
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Qiu, Liangfei
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Rao, Vithala R.
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Ravid, S. Abraham Avri
1
Rosengren, Sara
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Rowley, Jennifer
1
Ruggs, Enrica N.
1
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
68
Journal of business research : JBR
45
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
21
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
19
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
13
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
International journal of technology marketing : IJTMkt
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Cogent business & management
8
Electronic commerce research
8
Journal of internet commerce
8
Operations research
8
Technological forecasting & social change : an international journal
8
Electronic commerce research and applications
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of electronic commerce : IJEC
7
Journal of global marketing
7
Journal of international consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Health marketing quarterly
6
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ECONIS (ZBW)
18
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
4
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
5
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
6
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
7
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
8
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
9
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
10
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
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