//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Internet marketing"
~subject:"Personality psychology"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Persönlichkeitspsychologie
19
United Kingdom
19
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
50
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Language
All
English
Author
All
Canniford, Robin
2
Dwivedi, Yogesh Kumar
2
Kaushik, Geetanjali
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roy, Rajat
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Akamavi, Raphae͏̈l K.
1
Allen, Douglas E.
1
Amar, Moty
1
Aspara, Jaakko
1
Bagozzi, Richard P.
1
Ben-Ami, Michael
1
Buil, Isabel
1
Butaney, Gul T.
1
Campbell, Colin
1
Carrington, Michal J.
1
Chakravarti, Amitav
1
Chatterjee, Subimal
1
Chen, Hua-ning
1
Chen, Junsong
1
Chiu, Hung-chang
1
Confos, Nicolla
1
Coyle, James R.
1
Davis, Teresa
1
De Chernatony, Leslie
1
Dennis, Charles
1
Dou, Wenyu
1
Dunne, Áine
1
Eden, Dov
1
Elmadağ Baş, Ayşe Banu
1
Fang, Xiang
1
Ferraro, Carla
1
Gau, Roland
1
Gazley, Aaron
1
Gouran, Dennis S.
1
Grace, Debra
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
355
Journal of retailing and consumer services
246
International journal of internet marketing and advertising : IJIMA
120
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
NBER working paper series
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
International journal of advertising : the review of marketing communications
88
International journal of hospitality management
88
Working paper / National Bureau of Economic Research, Inc.
88
Psychology & marketing
85
Journal of marketing communications
84
NBER Working Paper
84
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
The journal of product & brand management
74
Discussion paper / Centre for Economic Policy Research
71
Journal of economic psychology : research in economic psychology and behavioral economics
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of marketing research : JMR
65
International journal of industrial organization
62
Economics letters
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
International journal of consumer studies
59
Journal of promotion management : innovations in planning and applied research
58
Journal of internet commerce
56
European journal of operational research : EJOR
55
The journal of brand management : an international journal
54
Journal of economic behavior & organization : JEBO
53
Marketing letters : a journal of research in marketing
50
International journal of electronic marketing and retailing : IJEMR
49
CESifo working papers
48
Information systems research : ISR
48
Journal of marketing
48
Tourism management : research, policies, practice
46
Asia Pacific journal of marketing and logistics
45
Cogent business & management
45
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
45
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
5
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
7
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
8
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
9
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
10
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->