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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
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Advertising effects
Impact assessment
Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
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95
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95
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Sharma, Piyush
4
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3
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3
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Grohmann, Bianca
3
Lowe, Ben
3
Mazodier, Marc
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
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Spence, Mark T.
3
Tsang, Alex S. L.
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2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
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European journal of marketing : EJM
NBER working paper series
2,167
Journal of business research : JBR
2,067
Journal of retailing and consumer services
1,952
Working paper / National Bureau of Economic Research, Inc.
1,860
NBER Working Paper
1,647
Discussion paper series / IZA
1,524
IZA Discussion Paper
849
CESifo working papers
800
Discussion paper / Centre for Economic Policy Research
778
International journal of hospitality management
770
International journal of consumer studies
766
Psychology & marketing
723
Working paper
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
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501
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477
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474
Applied economics
465
Energy economics
437
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410
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401
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
397
Applied economics letters
378
Journal of advertising research
378
Tourism management : research, policies, practice
378
Technological forecasting & social change : an international journal
370
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of marketing research : JMR
368
Economic modelling
360
The journal of brand management : an international journal
360
Journal of marketing communications
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Economics letters
347
World Bank E-Library Archive
331
Journal of international consumer marketing
330
Journal of travel and tourism marketing
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
328
Cogent business & management
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ECONIS (ZBW)
384
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41
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
42
Mobile masculinities : performances of remasculation
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1374-1395
Persistent link: https://www.econbiz.de/10011725687
Saved in:
43
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
44
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
45
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
46
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
47
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
48
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
49
Self-persuasion as marketing technique the role of consumers’ involvement
Bernritter, Stefan F.
;
Ooijen, Iris van
;
Müller, …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1075-1090
Persistent link: https://www.econbiz.de/10011708858
Saved in:
50
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
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