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~isPartOf:"European journal of marketing : EJM"
~subject:"Ambush"
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sports marketing"
~subject:"Sportveranstaltung"
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Search: subject_exact:"World Cup"
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Ambush
Deutschland
Fußball
Sports marketing
Sportveranstaltung
Sport event
8
Sponsoring
7
Sponsorship
7
Sportmarketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Football
3
Sport
3
Sports
3
Advertising effects
2
Guerilla marketing
2
Guerilla-Marketing
2
Identification
2
Werbewirkung
2
2006
1
Activation
1
Athletes
1
Attitudes towards the sponsor
1
Brand image
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate responsibility
1
Corporate social responsibility
1
Economic animosity
1
Economic competitiveness
1
Event involvement
1
Event marketing
1
Event-Marketing
1
Firmenimage
1
Freizeitverhalten
1
Hong Kong
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Hongkong
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1
Interference
1
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1
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Article
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8
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8
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English
8
Author
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Carrillat, François A.
3
Mazodier, Marc
2
Astous, Alain d'
1
Bellavance, François
1
Chandon, Jean-Louis
1
Colbert, François
1
Eid, François
1
Feigné, Matthieu
1
Funk, Daniel C.
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Ngan, Heidi M. K.
1
Pillai, Kishore Gopalakrishna
1
Plewa, Carolin
1
Prendergast, Gerard P.
1
Pritchard, Mark P.
1
Quester, Pascale
1
Quester, Pascale G.
1
Thwaites, Des
1
Tsang, Alex S. L.
1
Woisetschläger, David
1
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European journal of marketing : EJM
Journal of sports economics
120
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Faculty research series / Holy Cross, Economics and Accounting
15
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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ECONIS (ZBW)
8
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
4
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
5
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
6
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
7
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
8
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
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