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~isPartOf:"European journal of marketing : EJM"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Kundenzufriedenheit
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
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13
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Article
48
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Article in journal
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48
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English
48
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Balaji, M. S.
2
Dagger, Tracey S.
2
Mitchell, Vincent-Wayne
2
Ahrens, Jan
1
Akamavi, Raphae͏̈l K.
1
Allen, Douglas E.
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Bates, Kenneth
1
Benkenstein, Martin
1
Berezan, Orie
1
Bui, M̃y
1
Butaney, Gul T.
1
Campbell, Colin
1
Canniford, Robin
1
Chakravarti, Amitav
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Hua-ning
1
Chen, Junsong
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Chu, Anna
1
Chylinski, Matthew
1
Confos, Nicolla
1
Coyle, James R.
1
Dant, Rajiv P.
1
Davis, Teresa
1
Dou, Wenyu
1
Dunne, Áine
1
Ferraro, Carla
1
Frambach, Rudolf T.
1
Gazley, Aaron
1
Gleiberman, Aaron M.
1
Grappi, Silvia
1
Ha, Hong Youl
1
Ha, Hong-youl
1
Haase, Knut
1
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European journal of marketing : EJM
Journal of retailing and consumer services
439
Journal of business research : JBR
331
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
111
Journal of hospitality marketing & management
108
The journal of services marketing
107
Journal of travel and tourism marketing
103
International journal of contemporary hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
80
Tourism management : research, policies, practice
79
International journal of advertising : the review of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Psychology & marketing
72
Journal of internet commerce
71
Asia Pacific journal of marketing and logistics
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Services marketing quarterly
61
The journal of product & brand management
61
The service industries journal
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of strategic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Service business
48
International journal of consumer studies
47
Journal of the Academy of Marketing Science
46
The journal of brand management : an international journal
45
Electronic commerce research
43
Journal of service management
43
Marketing intelligence & planning
43
Tourism management perspectives : TMP
43
Journal of marketing
42
The international review of retail, distribution and consumer research
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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ECONIS (ZBW)
48
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
4
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
5
Whose fault is it? : an empirical study on the impact of responsibility attribution for customer misbehavior
Rummelhagen, Katja
;
Benkenstein, Martin
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1856-1875
Persistent link: https://www.econbiz.de/10011773776
Saved in:
6
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Wenbin, Sun
;
Price, Joseph M.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10011608901
Saved in:
10
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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