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~isPartOf:"European journal of marketing : EJM"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Product design
17
Produktgestaltung
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Consumer behaviour
6
Großbritannien
4
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4
Marketingmanagement
4
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Andrade, Eduardo B.
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Fang, Xiang
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Hwang, Jae Won
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Liebermann, Yehoshua J.
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Mittelman, Mauricio
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Palmeira, Mauricio
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European journal of marketing : EJM
Product experience
19
Psychology & marketing
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
International journal of product development : IJPD
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
International journal of production research
10
Journal of marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production economics
9
Journal of international consumer marketing
7
The journal of product & brand management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing communications
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of marketing research
5
Journal of retailing
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Sensory marketing : research on the sensuality of products
5
Beiträge zum Produkt-Marketing
4
Cogent business & management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Multisensory packaging : designing new product experiences
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ECONIS (ZBW)
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1
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
2
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
5
Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
Saved in:
6
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
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