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~isPartOf:"European journal of marketing : EJM"
~subject:"Sponsoring"
~subject:"Wahrnehmung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Wahrnehmung
Advertising effects
69
Werbewirkung
69
Advertising
34
Werbung
33
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
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Celebrity endorsement
4
Celebrity-Werbung
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Cognition
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Comparison
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Fernsehwerbung
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Aufsatz im Buch
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English
7
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Carrillat, François A.
3
Astous, Alain d'
2
Mazodier, Marc
2
Chandon, Jean-Louis
1
Corneille, Olivier
1
Derbaix, Christian
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Olson, Erik L.
1
Plewa, Carolin
1
Quester, Pascale
1
Quester, Pascale G.
1
Skard, Siv
1
Thjømøe, Hans Mathias
1
Thorbjornsen, Helge
1
Walliser, Björn
1
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
17
Journal of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of business research : JBR
13
Psychology & marketing
11
International journal of sports marketing & sponsorship
10
Journal of advertising research
8
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
Marketing letters : a journal of research in marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
5
Marketing : ZFP ; journal of research and management
5
European Sport management quarterly : ESMQ
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International advertising and communication : current insights and empirical findings
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The journal of consumer marketing
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising
3
Journal of marketing research
3
Sport management review
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Handbuch der Marktforschung
2
Health marketing quarterly
2
International journal of technology marketing : IJTMkt
2
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ECONIS (ZBW)
7
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
5
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
6
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
7
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
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