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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Direct marketing
23
Direktmarketing
23
Consumer behaviour
7
Theorie
6
Theory
6
USA
5
United States
5
Internet marketing
3
Social Web
3
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2
Beziehungsmarketing
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2003-2007
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Chun, Young H.
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Engelmann, Jens
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Fan, Zhi-Ping
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Gruber, Kathrin
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Hornik, Kurt
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Hughes, David M.
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Mullen, Jeanniey
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Papies, Dominik
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European journal of operational research : EJOR
Journal of business economics : JBE
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Health marketing quarterly
18
SpringerLink / Bücher
16
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of targeting, measurement and analysis for marketing
3
NBER working paper series
3
Research
3
Always learning
2
Electronic commerce research and applications
2
Handbook of research on mobile marketing management
2
Interactive and multi-channel marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
3
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
4
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
5
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
6
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
7
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
8
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
9
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
Saved in:
10
Kosten und Kostentreiber von unerwünschten Werbemails (Spam) : eine empiirische Analyse auf Provider- und Anwenderseite
Clement, Michel
;
Papies, Dominik
;
Boie, Harder-Johann
- In:
Journal of business economics : JBE
78
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003676899
Saved in:
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