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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Pricing strategy"
~subject:"Theorie"
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Pricing strategy
Theorie
Brand
57
Markenartikel
57
Brand management
32
Markenführung
32
Consumer behaviour
30
Konsumentenverhalten
30
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Bawa, Kapil
1
Blattberg, Robert C.
1
Bolton, Ruth N.
1
Boyacı, Tamer
1
Bruno, Hernan A.
1
Cebollada, Javier
1
Chen, Jing
1
Chen, Xu
1
Cheng, Rong
1
Chintagunta, Pradeep K.
1
Choi, Sungchul
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Dai, Ying
1
De Kluyver, Cornelis A.
1
Du, Hang
1
Duan, Yongrui
1
Erdem, Tülin
1
Farris, Paul W.
1
Fischer, Marc
1
Fredj, Karima
1
Horsky, Dan
1
Hu, Qiying
1
Jin, Yannan
1
Kappe, Eelco
1
Karray, Salma
1
Ke, Hua
1
Keane, Michael P.
1
Lang, Stefan
1
Liu, Zhixin
1
Luo, Zheng
1
Ma, Zujun
1
Martín Herrán, Guiomar
1
Matsubayashi, Nobuo
1
Misra, Sanjog
1
Nalca, Arcan
1
Olver, James M.
1
Pattarin Chumnumpan
1
Ray, Saibal
1
Shi, Xiaohui
1
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European journal of operational research : EJOR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
17
Journal of business research : JBR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Europäische Hochschulschriften / 5
9
SpringerLink / Bücher
9
Applied economics
7
Discussion paper / Centre for Economic Policy Research
7
Journal of economics & management strategy : JEMS
7
Marketing : ZFP ; journal of research and management
7
The journal of brand management : an international journal
7
The journal of industrial economics
7
The journal of product & brand management
7
Discussion papers / CEPR
6
Gabler Edition Wissenschaft
6
International journal of industrial organization
6
International journal of production economics
6
Journal of marketing
6
Journal of retailing
6
Journal of revenue and pricing management
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
R&D / INSEAD / INSEAD
6
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
6
Review of industrial organization : RIO
6
Springer eBook Collection / Business and Economics
6
American journal of agricultural economics
5
Discussion paper / Tinbergen Institute
5
Economics letters
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
5
Schmalenbach business review : sbr
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
The journal of business : B
5
Working paper / National Bureau of Economic Research, Inc.
5
Discussion paper / Center for Economic Research, Tilburg University
4
Economic inquiry : journal of the Western Economic Association International
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
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ECONIS (ZBW)
22
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1
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
2
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
3
Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
4
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
5
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
6
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
7
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
8
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
9
Interaction between channel strategy and store brand decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
10
Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng
;
Chen, Xu
;
Chen, Jing
;
Wang, Xiaojun
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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