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~isPartOf:"European journal of operational research : EJOR"
~subject:"Beziehungsmarketing"
~subject:"Pricing strategy"
~subject:"Theorie"
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Beziehungsmarketing
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19
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European journal of operational research : EJOR
Journal of business research : JBR
80
The journal of product & brand management
74
Journal of retailing and consumer services
72
The journal of brand management : an international journal
71
Psychology & marketing
20
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European journal of marketing : EJM
17
Asia Pacific journal of marketing and logistics
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SpringerLink / Bücher
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Journal of promotion management : innovations in planning and applied research
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing : ZFP ; journal of research and management
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10
International journal of market research
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
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Global business review
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Journal of retailing
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Consumer-brand relationships : theory and practice
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European journal of marketing
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Marketing letters : a journal of research in marketing
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Gabler Edition Wissenschaft
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Journal of economics & management strategy : JEMS
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1
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
2
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
3
Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
4
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
5
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
6
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
7
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
8
Interaction between channel strategy and store brand decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
9
Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng
;
Chen, Xu
;
Chen, Jing
;
Wang, Xiaojun
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
Saved in:
10
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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