//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~subject:"Markenimage"
~subject:"Pricing strategy"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Pricing strategy
Theorie
Brand
19
Markenartikel
19
Brand management
16
Markenführung
16
Einzelhandel
10
Retail trade
10
Consumer behaviour
8
Handelsmarke
8
Konsumentenverhalten
8
Preismanagement
8
Store brand
8
Competition
6
Wettbewerb
6
Lieferkette
5
Supply chain
5
Theory
5
Game theory
4
Spieltheorie
4
Advertising
3
Brand image
3
OR in marketing
3
Pricing
3
Werbung
3
Advertising effects
2
Beziehungsmarketing
2
Brand competition
2
Distribution channel
2
Market entry
2
Market research
2
Marketing management
2
Marketingmanagement
2
Markteintritt
2
Marktforschung
2
National brands
2
Preiswettbewerb
2
Price competition
2
Private label
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Boyacı, Tamer
1
Chen, Jing
1
Chen, Xu
1
Cheng, Rong
1
Choi, Sungchul
1
Choi, Tsan-Ming
1
Dai, Ying
1
Du, Hang
1
Duan, Yongrui
1
Fredj, Karima
1
Hu, Qiying
1
Jin, Yannan
1
Karray, Salma
1
Ke, Hua
1
Lang, Stefan
1
Liu, Zhixin
1
Luo, Zheng
1
Ma, Zujun
1
Martín Herrán, Guiomar
1
Matsubayashi, Nobuo
1
Nalca, Arcan
1
Pattarin Chumnumpan
1
Pnevmatikos, Nikolaos
1
Ray, Saibal
1
Shi, Xiaohui
1
Steiner, Winfried J.
1
Takagoshi, Noritsugu
1
Tang, Fei
1
Vardar, Baris
1
Wang, Shumei
1
Wang, Xiaojun
1
Weber, Anett
1
Wechselberger, Peter
1
Wei, Lai
1
Wu, Xiaole
1
Yu, Niu
1
Zaccour, Georges
1
Zhang, Jianguang
1
Zhu, Qinghua
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
191
The journal of brand management : an international journal
173
The journal of product & brand management
159
Journal of retailing and consumer services
107
European journal of marketing : EJM
45
Psychology & marketing
44
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
31
Marketing letters : a journal of research in marketing
30
Journal of strategic marketing
29
Journal of marketing communications
28
The journal of consumer marketing
28
Journal of international consumer marketing
26
International journal of consumer studies
24
Journal of marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
European journal of marketing
23
International journal of hospitality management
23
Journal of the Academy of Marketing Science
21
International marketing review
20
Journal of global marketing
20
SpringerLink / Bücher
20
Cogent business & management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of fashion marketing and management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Marketing : ZFP ; journal of research and management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of international marketing
17
Journal of marketing management : MM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of retailing
15
Qualitative market research : an international journal
15
International journal of market research
14
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
2
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
3
Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
4
Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong
;
Duan, Yongrui
;
Zhang, Jianguang
;
Ke, Hua
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
Saved in:
5
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
6
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
7
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
8
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
9
Interaction between channel strategy and store brand decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
10
Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng
;
Chen, Xu
;
Chen, Jing
;
Wang, Xiaojun
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->