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~isPartOf:"European journal of operational research : EJOR"
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Lieferkette
252
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197
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Choi, Tsan-Ming
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European journal of operational research : EJOR
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
International journal of production research
535
European journal of marketing : EJM
533
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526
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Management science : journal of the Institute for Operations Research and the Management Sciences
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478
Journal of marketing research : JMR
451
Psychology & marketing
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The journal of product & brand management
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Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
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The journal of services marketing
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The service industries journal
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Asia Pacific journal of marketing and logistics
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Journal of advertising research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
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Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
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Management Science
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ECONIS (ZBW)
542
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542
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1
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Managing conflicting revenue streams from advertisers and subscribers for online platforms
Li, Xin
;
Balasubramanian, Hari
;
Chen, Yan
;
Pang, Chuan
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 241-254
Persistent link: https://www.econbiz.de/10014456851
Saved in:
3
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
Sponsored data : a game-theoretic model with consumer multihoming behaviour
Wu, Jie
;
Li, Yunbing
;
Yu, Dong
;
Zha, Yong
- In:
European journal of operational research : EJOR
307
(
2023
)
2
,
pp. 731-744
Persistent link: https://www.econbiz.de/10014334936
Saved in:
6
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
7
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
8
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
9
The informational value of employee online reviews
Symitsi, Efthymia
;
Stamolampros, Panagiotis
; …
- In:
European journal of operational research : EJOR
288
(
2021
)
2
,
pp. 605-619
Persistent link: https://www.econbiz.de/10012439231
Saved in:
10
Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin
;
Shang, Jennifer
;
Liu, Wenping
;
Feng, Xiaodong
- In:
European journal of operational research : EJOR
285
(
2020
)
1
,
pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
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