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~isPartOf:"European management journal"
~isPartOf:"International marketing review"
~isPartOf:"International strategy : managing companies in the global economic system"
~isPartOf:"Review of international economics"
~subject:"Globalisierung"
~subject:"Strategic management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Globalisierung
Strategic management
International market entry
107
Internationaler Markteintritt
107
Multinationales Unternehmen
59
Transnational corporation
59
Globalization
41
KMU
24
SME
24
Internationalization
21
Auslandsinvestition
19
Foreign investment
19
International marketing
18
Internationales Marketing
18
China
14
Emerging economies
14
Firm performance
14
Schwellenländer
14
Unternehmenserfolg
14
Business start-up
12
Market entry
12
Markteintritt
12
Unternehmensgründung
12
Marketing management
11
Marketingmanagement
11
Strategisches Management
11
Theorie
11
Theory
11
Business network
9
Unternehmensnetzwerk
9
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8
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8
Resource-based view
8
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8
Industrie
7
Manufacturing industries
7
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7
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7
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Article
47
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3
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48
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Ahammad, Mohammad F.
2
Baum, Matthias
2
Gnizy, Itzhak
2
Liu, Yipeng
2
Martín Martín, Oscar
2
Shoham, Aviv
2
Sui, Sui
2
Tarba, Shlomo Yedidia
2
Valdemarin, Stefano
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Ahmed, Farhad Uddin
1
Arslan, Ahmad
1
Baker, William E.
1
Basco, Rodrigo
1
Batsakis, Georgios
1
Bembom, Michael
1
Bhattacharya, Saurabh
1
Blesa, Andreu
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Calabrò, Andrea
1
Caldart, Adrián
1
Campopiano, Giovanna
1
Caputo, Francesco
1
Cavusgil, S. Tamer
1
Chang, Yi-chieh
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chauri, Pervez N.
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Chierici, Roberto
1
Chiu, Chih-fang
1
Clampit, Jack
1
Cobanoglu, Emine
1
Cooper, Cary
1
Cooper, Danielle
1
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European management journal
International marketing review
International strategy : managing companies in the global economic system
Review of international economics
International business review : the official journal of the European International Business Academy
120
Journal of international entrepreneurship
64
Journal of business research : JBR
63
Journal of world business : JWB
59
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
46
Management international review : mir ; journal of international business
39
Journal of international management
38
Entrepreneurial business and economics review : EBER
30
Multinational business review
30
European journal of international management : EJIM
26
Review of international business and strategy
20
European business review : EBR ; the official journal of the International Management Centres, Europe
17
International journal of business and globalisation : IJBG
17
International journal of emerging markets
17
Management international review : MIR ; journal of international business
17
International small business journal : researching entrepreneurship
16
International entrepreneurship and management journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International small business journal : ISBJ
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
Thunderbird international business review
12
Asia Pacific business review
11
International growth of small and medium enterprises
11
International journal of globalisation and small business : IJGSB
11
Journal of international marketing
11
Administrative Sciences : open access journal
10
Asian business & management
10
Journal of East-West business
10
SpringerLink / Bücher
10
Global strategy journal : GSJ
9
International journal of entrepreneurship and small business
9
Journal for international business and entrepreneurship development
8
Journal of East European management studies : JEEMS
8
Journal of economics & management
8
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
8
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
7
Baltic journal of management
7
Business horizons
7
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Source
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ECONIS (ZBW)
48
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1
Scale, scope, and the international expansion strategies of multiproduct firms
Yeaple, Stephen R.
- In:
Review of international economics
31
(
2023
)
4
,
pp. 1385-1413
Persistent link: https://www.econbiz.de/10014329840
Saved in:
2
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
3
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
4
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
5
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
6
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
7
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
8
A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs
Baum, Matthias
;
Sui, Sui
;
Malhotra, Shavin
- In:
International marketing review
40
(
2023
)
2
,
pp. 197-223
Persistent link: https://www.econbiz.de/10014266942
Saved in:
9
Knowledge trajectories in the internationalization of the firm
Leal Barbosa, Sylvio
;
Rezende, Sérgio Fernando Loureiro
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 313-337
Persistent link: https://www.econbiz.de/10014266951
Saved in:
10
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization : an empirical study of exporting SMEs from China
Li, Xiaoxuan
;
Wang, Yue
;
Yang, Miles M.
;
Tang, Yanzhao
- In:
International marketing review
40
(
2023
)
3
,
pp. 452-478
Persistent link: https://www.econbiz.de/10014381214
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