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~isPartOf:"European management journal"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~subject:"Brand management"
~subject:"Complaint management"
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Brand management
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182
Consumer behaviour
95
Konsumentenverhalten
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Customer satisfaction
41
Kundenzufriedenheit
41
Beziehungsmarketing
33
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33
Dienstleistungsqualität
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Back, Ki-Joon
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European management journal
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of marketing management : MM
The service industries journal
Journal of business research : JBR
41
The journal of brand management : an international journal
40
The journal of product & brand management
31
International journal of hospitality management
23
Journal of retailing and consumer services
19
Psychology & marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
European journal of marketing : EJM
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Journal of service research : JSR
7
The journal of services marketing
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of strategic marketing
6
European journal of marketing
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of consumer marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Qualitative market research : an international journal
5
Tourism management perspectives : TMP
5
Administrative Sciences : open access journal
4
Asia Pacific journal of marketing and logistics
4
Global business review
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
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ECONIS (ZBW)
23
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1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Employee mindfulness and creativity : when emotions and national culture matter
Gip, Huy
;
Do The Khoa
;
Guchait, Priyanko
;
Fernando …
- In:
The service industries journal
42
(
2022
)
5/6
,
pp. 383-411
Persistent link: https://www.econbiz.de/10013167433
Saved in:
3
The effects of intragroup guanxi interaction on customers' intentions to complain
Xu, Xing'an
;
Chi, Christina Geng-Qing
;
Cai, Ruiying
;
Pan, Li
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1411-1435
Persistent link: https://www.econbiz.de/10013387411
Saved in:
4
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
9
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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