//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fashion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Fashion
87
Mode
87
Consumer behaviour
58
Konsumentenverhalten
58
Luxury goods
27
Luxusgüter
27
Bekleidungsindustrie
25
Clothing industry
25
Textile distribution
23
Textilhandel
23
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Sustainability
15
Social Web
14
Social web
14
Marketing management
12
Marketingmanagement
12
Nachhaltigkeit
12
Beziehungsmarketing
11
Einzelhandel
11
Retail trade
11
Internet marketing
8
Online retailing
8
Online-Handel
8
Online-Marketing
8
Bekleidung
6
Clothing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Cultural identity
5
Customer value
5
E-commerce
5
Electronic Commerce
5
Fashion industry
5
Kundenwert
5
China
4
Customer equity
4
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
11
Author
All
Ko, Eunju
3
Kim, Kyung Hoon
2
Aiello, Gaetano
1
Balabanis, George
1
Chae, Heeju
1
Choi, Sunmee
1
Dahana, Wirawan Dony
1
Ekinci, Yuksel
1
Ieva, Marco
1
Japutra, Arnold
1
Jung, Jaesuk
1
Kim, Myungsoo
1
Kim, Sang Jin
1
Kim, Sook Hyun
1
Kim, Sooyun
1
Lee, Chang Han
1
Lee, Yeonjoo
1
Miwa, Yukihiro
1
Molinillo, Sebastian
1
Moon, Hakil
1
Morisada, Makoto
1
Ozuem, Wilson
1
Park, Geebum
1
Phan, Michel Cao Tuan
1
Salvietti, Giada
1
Siala, Haytham
1
Stathopoulou, Anastasia
1
Tikkanen, Henrikki
1
Wang, Shuman
1
Whyatt, Georgina
1
Willis, Michelle
1
Woo, Ji Young
1
Yuan, Chun Lin
1
Ziliani, Cristina
1
Çifci, Sertaç
1
more ...
less ...
Published in...
All
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Journal of business research : JBR
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of retailing and consumer services
21
Journal of fashion marketing and management
14
Cogent business & management
5
International journal of retail & distribution management
4
International journal of business and globalisation : IJBG
3
Journal of global fashion marketing : JGfM
3
The international review of retail, distribution and consumer research
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Gabler Edition Wissenschaft
2
International journal of management practice : IJMP
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European retail research
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research / Schriftenreihe der HHL - Leipzig Graduate School of Management
1
Gabler-Edition Wissenschaft / Marketing-Management
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
3
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
4
Linking lifestyle to customer lifetime value : an exploratory study in an online
fashion
retail market
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Morisada, Makoto
- In:
Journal of business research : JBR
99
(
2019
),
pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
Saved in:
5
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
6
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end
fashion
retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
7
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun
;
Park, Geebum
;
Lee, Yeonjoo
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->