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~isPartOf:"Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Advertising"
~subject:"Distribution channel"
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Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
The journal of business & industrial marketing
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
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3
Journal of marketing research : JMR
3
Journal of retailing
3
NBER Working Paper
3
NBER working paper series
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce research and applications
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
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Journal of global marketing
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Journal of marketing
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Journal of public policy & marketing
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Kom / Kommission der Europäischen Gemeinschaften
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Marketing letters : a journal of research in marketing
2
SEA - Practical Application of Science
2
Springer eBook Collection / Business and Economics
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The marketing review
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Advances in business and management forecasting
1
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Berkeley Center for Law & Technology Research Paper
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CrossCultural Management Journal
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
5
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
6
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
7
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
8
Conversation: what matters most for marketers now
Jaffe, Joseph
;
Verdino, Greg
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 153-165)
.
2010
Persistent link: https://www.econbiz.de/10003914072
Saved in:
9
Möglichkeiten und Grenzen der nachhaltigen Kundenbindung bei der Direktvermarktung landwirtschaftlicher Produkte in NRW
Hensche, Hans-Ulrich
-
2006
Persistent link: https://www.econbiz.de/10012878053
Saved in:
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