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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market research"
~subject:"Price competition"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market research
Price competition
Marketing management
93
Marketingmanagement
93
Theorie
23
Theory
23
Wein
21
Wine
21
Consumer behaviour
19
Konsumentenverhalten
19
Weinbau
16
Wine industry
16
Competitive strategy
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Marketing strategy
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Marktforschung
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Wettbewerbsstrategie
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Regression
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Relationship marketing
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Game theory
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Spieltheorie
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competitive strategy
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Fundamentals of marketing research ; Vol. 1
International journal of wine business research : IJWBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Journal of marketing management : MM
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
SpringerLink / Bücher
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
De Gruyter Studium
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
2
Decision sciences : DS
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Fundamentals of marketing research ; Vol. 6
2
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ECONIS (ZBW)
16
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
5
Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
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