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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market research"
~subject:"marketing strategy"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market research
marketing strategy
Marketing management
65
Marketingmanagement
65
Theorie
23
Theory
23
Consumer behaviour
9
Innovation
9
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9
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9
Pricing strategy
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Marktforschung
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Wettbewerbsstrategie
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Markenartikel
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5
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Relationship marketing
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Spieltheorie
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competitive strategy
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Preisdifferenzierung
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Price competition
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game theory
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price discrimination
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Choi, Seung-chan
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1
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Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing Science
23
Journal of strategic marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Europäische Hochschulschriften / 5
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Journal of marketing
10
Marketing intelligence & planning
9
Management Science
8
Business Inform
6
Gabler Edition Wissenschaft
6
Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
European research studies
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Ovidius University Annals, Economic Sciences Series
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
International Journal of Management and Marketing Research
3
International journal of markets and business systems
3
International journal of wine business research : IJWBR
3
Journal of global marketing
3
Journal of macromarketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Management research review
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ECONIS (ZBW)
15
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
10
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
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