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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
~subject:"Measurement"
~subject:"Theory"
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Fundamentals of marketing research ; Vol. 1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Gabler Edition Wissenschaft
35
Europäische Hochschulschriften / 5
34
Qualitative Marktforschung : Konzepte - Methoden - Analysen
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Conjoint measurement : methods and applications
17
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
17
Journal of business economics : JBE
17
Journal of marketing research : JMR
17
Springer eBook Collection / Business and Economics
17
Jahrbuch der Absatz- und Verbrauchsforschung
15
International journal of forecasting
14
Marketing : ZFP ; journal of research and management
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
SpringerLink / Bücher
13
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
12
Lehrbuch
12
Diskussionsarbeit
11
Gabler-Edition Wissenschaft
10
Managementwissen für Studium und Praxis
10
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Die Betriebswirtschaft : DBW
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
8
Conjoint measurement : methods and applications ; with 91 tables
7
Journal of business research : JBR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
7
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
7
Reihe: Marketing : MAR
7
SAGE library in marketing
7
DUV / Wirtschaftswissenschaft
6
European journal of operational research : EJOR
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Reihe Quantitative Ökonomie : Ökon
6
Technological forecasting & social change : an international journal
6
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ECONIS (ZBW)
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1
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
3
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
4
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
5
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
6
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
7
A systematic procedure for targeting market research
Hamlin, Robert P.
-
2007
Persistent link: https://www.econbiz.de/10003538849
Saved in:
8
Defining marketing problems : don't spin your wheels solving the wrong puzzle
Gibson, Lawrence D.
-
2007
Persistent link: https://www.econbiz.de/10003538850
Saved in:
9
Nonsampling vs sampling errors in survey research
Assael, Henry
;
Keon, John
-
2007
Persistent link: https://www.econbiz.de/10003538857
Saved in:
10
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
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