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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
356
Relationship marketing
356
Consumer behaviour
157
Konsumentenverhalten
157
Theory
76
Theorie
75
Customer satisfaction
73
Kundenzufriedenheit
73
Deutschland
65
Germany
65
Dienstleistungsqualität
61
Service quality
61
Brand management
53
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53
Bank
45
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36
Lieferantenmanagement
36
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36
Supplier relationship management
36
Brand
31
Customer value
31
Kundenwert
31
Markenartikel
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Kundenmanagement
28
Social Web
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Social web
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Marketing management
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Marketingmanagement
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Personal banking
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Privatkundengeschäft
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Internet marketing
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Online-Marketing
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Einzelhandel
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Kundenorientierung
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Verhoef, Peter C.
5
Bang, Nguyen
4
Neslin, Scott A.
4
Pérez, Andrea
4
Bapat, Dhananjay
3
Becker, Jan U.
3
Leckie, Civilai
3
Mengue Nkoa, Clément U.
3
Rodríguez del Bosque, Ignacio A.
3
Wieringa, Jaap E.
3
Amenuvor, Fortune Edem
2
Amin, Muslim
2
Bagusat, Ariane
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Barrot, Christian
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Bauer, Hans H.
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Bijmolt, Tammo H. A.
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Claro, Danny Pimentel
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Dev, Chekitan S.
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Eriksson, Kent
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Georg, Björn
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Gleitsmann, Beate M.
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Heinonen, Kristina
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Hermansson, Cecilia
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Hoffmann, Arvid O. I.
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Hollebeek, Linda D.
2
Holtrop, Niels
2
Huang, Ming-Hui
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Hurley, Robert F.
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Kaur, Gurjeet
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Khan, Imran
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
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Martens, Tobias von
2
Melero-Polo, Iguacel
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
323
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
77
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
363
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1
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363
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
10
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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