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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of customer behaviour"
~subject:"Future"
~subject:"Konsumentenverhalten"
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Future
Konsumentenverhalten
Marketing theory
28
Marketingtheorie
28
Consumer behaviour
8
Theorie
6
Theory
5
Marketing management
4
Marketingmanagement
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Information technology
3
Informationstechnik
3
Relationship marketing
3
Verbraucherverhalten
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Advertising effects
2
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2
Marketing
2
Messung
2
Product Placement
2
Product placement
2
Präferenz
2
Präferenztheorie
2
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2
Systems theory
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Varey, Richard J.
3
Kadirov, Djavlonbek
2
Baker, Michael John
1
Baron, Steve
1
Bauer, Hans H.
1
Gummesson, Evert
1
Haber, Tobias E.
1
Hattula, Marcus
1
Hattula, Markus
1
Lehmann, Erik
1
Lock, Andrew
1
McKie, David
1
Rondell, Jimmie G.
1
Sorhammar, David
1
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Gabler Edition Wissenschaft
Journal of customer behaviour
Marketing theory
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of business research : JBR
9
Journal of historical research in marketing
9
Journal of marketing management : MM
9
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of targeting, measurement and analysis for marketing
2
Legends in marketing
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ECONIS (ZBW)
10
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1
Commentary: Statistics in marketing and consumer research
Baron, Steve
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10008697930
Saved in:
2
Towards post-industrial marketing : marketplace wisdom
Kadirov, Djavlonbek
;
Varey, Richard J.
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10008780432
Saved in:
3
Future marketing : dialectics of post-industrial development
Kadirov, Djavlonbek
;
Varey, Richard J.
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 357-377
Persistent link: https://www.econbiz.de/10008780434
Saved in:
4
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
5
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Saved in:
6
Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
Saved in:
7
Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Saved in:
8
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
Saved in:
9
Resistenz gegenüber Innovationen
Haber, Tobias E.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637054
Saved in:
10
Asymmetrische Information und Werbung
Lehmann, Erik
-
1999
Persistent link: https://www.econbiz.de/10001395993
Saved in:
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