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~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
~subject:"Conjoint-Analyse"
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Gabler Edition Wissenschaft
Journal of marketing research : JMR
Conjoint measurement : methods and applications
19
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8
International journal of market research : JMRS ; the journal of the Market Research Society
8
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Journal of the Academy of Marketing Science
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Psychology & marketing
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Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Neue betriebswirtschaftliche Forschung : Nbf
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Springer eBook Collection / Business and Economics
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The evolution of brands : from signals of quality to storehouses of trust
3
The handbook of marketing research : uses, misuses, and future advances
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Entrepreneurship, Marketing, Innovation
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International journal of wine business research : IJWBR
2
Journal of business anthropology
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
26
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1
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
2
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
3
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
4
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
5
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
6
Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett
;
Ainslie, Andrew
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
Saved in:
7
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
8
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
9
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
10
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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