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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Conjoint-Analyse"
~type_genre:"Article in journal"
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Conjoint-Analyse
Market research
172
Marktforschung
172
Consumer behaviour
63
Konsumentenverhalten
63
Conjoint analysis
12
Präferenztheorie
11
Theorie
11
Theory
11
Theory of preferences
11
1987
9
Brand image
9
Experiment
9
Markenimage
9
Bayes-Statistik
8
Bayesian inference
8
Befragung
8
Interview
8
Marketing
8
Personality psychology
8
Persönlichkeitspsychologie
8
Cognition
7
Kognition
7
Product design
7
Produktgestaltung
7
Advertising effects
6
Cluster analysis
6
Clusteranalyse
6
Emotion
6
Measurement
6
Messung
6
Preismanagement
6
Pricing strategy
6
Product differentiation
6
Produktdifferenzierung
6
Sales promotion
6
Verkaufsförderung
6
Werbewirkung
6
Brand management
5
Markenführung
5
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Article
12
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12
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6
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1
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English
12
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Jedidi, Kamel
2
Kohli, Rajeev
2
Bansal, Pradeep
1
Cooke, Alan D. J.
1
Decker, Reinhold
1
Ding, Min
1
Ferjani, Madiha
1
Green, Paul E.
1
Hofstetter, Reto
1
Iyengar, Raghuram
1
Jagpal, Sharan
1
Janiszewski, Chris
1
Kamakura, Wagner A.
1
Kannan, P. K.
1
Krieger, Abba M.
1
Krohmer, Harley
1
Lenk, Peter J.
1
Luo, Lan
1
Meißner, Martin
1
Miller, Klaus Matthias
1
Netzer, Oded
1
Park, Young-hoon
1
Rao, Vithala R.
1
Ratchford, Brian T.
1
Scholz, Sören W.
1
Srinivasan, V.
1
Wilde, Els de
1
Zeithammer, Robert
1
Zhang, Z. John
1
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Gabler Edition Wissenschaft
Journal of marketing research : JMR
Marketing : ZFP ; journal of research and management
7
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Cogent business & management
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of business innovation and research
1
International journal of hospitality management
1
International journal of market research
1
Journal of agricultural and applied economics
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of family business strategy
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quarterly journal of business and economics : QJBE
1
Review of marketing research
1
South African journal of business management
1
The energy journal
1
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ECONIS (ZBW)
12
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12
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1
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
2
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
3
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
4
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
5
A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
6
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
7
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
8
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
9
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
10
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
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