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~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"North Holland TIMS studies in the management sciences"
~subject:"Decision under uncertainty"
~subject:"Marketing management"
~subject:"Operations Research"
~subject:"Price competition"
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Decision under uncertainty
Marketing management
Operations Research
Price competition
Marketingmanagement
75
Theorie
34
Theory
34
Consumer behaviour
10
Konsumentenverhalten
10
Market entry
10
Marketing
10
Markteintritt
10
Preismanagement
10
Pricing strategy
10
Distribution channel
9
Vertriebsweg
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Deutschland
7
Germany
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
competitive strategy
5
Entscheidung unter Unsicherheit
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
USA
4
United States
4
game theory
4
marketing strategy
4
price discrimination
4
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Article
59
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16
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60
Aufsatz in Zeitschrift
60
Hochschulschrift
11
Thesis
11
Bibliografie enthalten
5
Bibliography included
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Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Company information
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English
61
German
14
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Boulding, William
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Sriram, S.
2
Steinberg, Richard H.
2
Villas-Boas, J. Miguel
2
Agarwal, Ritu
1
Armbrüster, Thomas
1
Balachander, Subramanian
1
Barchewitz, Christoph
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Bookhagen, Andrea
1
Bradlow, Eric T.
1
Brown, Christina L.
1
Brown, Gerald G.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Chan, Tat
1
Chennamaneni, Pavan Rao
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Day, Diana L.
1
Defourny, Boris
1
Desai, Preyas S.
1
Desiraju, Ramarao
1
Devinney, Timothy Michael
1
Domínguez, Beatriz
1
Donthu, Naveen
1
Dorner, Babette
1
Emrich, Christin
1
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Gabler-Edition Wissenschaft
Management science : journal of the Institute for Operations Research and the Management Sciences
North Holland TIMS studies in the management sciences
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
75
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
5
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
6
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
7
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
8
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
9
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
10
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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