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~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
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Marketingmanagement
128
Marketing management
127
Consumer behaviour
51
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Brand management
26
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26
Beziehungsmarketing
23
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Yan, Ruiliang
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Singh, Ramendra
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Evangelista, Felicitas
2
Felix, Reto
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Homburg, Christian
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Kaynak, Erdener
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Ozuem, Wilson
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Randrianasolo, Arilova
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of global marketing
Journal of retailing and consumer services
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
193
European journal of marketing : EJM
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128
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Journal of the Academy of Marketing Science
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The journal of business & industrial marketing
107
Journal of marketing communications
105
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Springer eBook Collection
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Business horizons
48
The marketing review
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Asia Pacific journal of marketing and logistics
46
International marketing review
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Journal of advertising research
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
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Psychology & marketing
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ECONIS (ZBW)
128
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71
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
72
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
73
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
74
Consumer showrooming : value co-destruction
Daunt, Kate L.
;
Harris, Lloyd C.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011743219
Saved in:
75
Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
Saved in:
76
Effect of ethnocentrism on consumer behavior and marketing strategy in global societies
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 53-54
Persistent link: https://www.econbiz.de/10011779395
Saved in:
77
Work-family balance and marketing capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.
;
Kaciak, Eugene
;
Memili, Esra
; …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
Saved in:
78
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
79
The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
Saved in:
80
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
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