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~isPartOf:"Global business review"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Konsumentenverhalten"
~subject:"social media"
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Beziehungsmarketing
Blogs
Konsumentenverhalten
social media
Web 2.0 technologies
19
Web 2.0-Technologien
19
Social Web
15
Social web
15
Internet marketing
11
Online-Marketing
11
Marketing management
4
Marketingmanagement
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Public relations
3
Social network
3
Soziales Netzwerk
3
blogs
3
user-generated content
3
Öffentlichkeitsarbeit
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Information dissemination
2
Informationsverbreitung
2
Knowledge transfer
2
Network economics
2
Netzwerkökonomik
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Twitter
2
USA
2
United States
2
Wissenstransfer
2
corporate blogs
2
electronic commerce
2
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Advertising effects
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9
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Bormann, Patrick
1
Dang Xuan, Linh
1
Esmaeili, Leila
1
Evans, Geraint
1
Gangadharbatla, Harsha
1
Golpayegany, S. A. Hashemi
1
Jha, Bidyanand
1
Kulkarni, Vaibhavi
1
McFarlane, Donovan A.
1
Mortimer, Kathleen
1
Olbrich, Rainer
1
Qiu, Liangfei
1
Schultz, Carsten D.
1
Somerfield, Kardi
1
Stieglitz, Stefan
1
Tang, Qian
1
Valafar, Masoud
1
Weinstein, Art T.
1
Whinston, Andrew B.
1
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Global business review
International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
Journal of strategic marketing
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems management
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Management information systems : mis quarterly
2
Management research review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
2
Paradigm : the journal of Institute of Management Technology
2
Social Software in Unternehmen
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
9
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
4
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
7
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
8
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
Saved in:
9
Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan
;
Dang Xuan, Linh
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
4
,
pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
Saved in:
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