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~isPartOf:"Global business review"
~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Structural equation model"
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Search: subject_exact:"Celebrity-Werbung"
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Consumer behaviour
Structural equation model
Celebrity endorsement
45
Celebrity-Werbung
45
Advertising effects
29
Werbewirkung
29
Konsumentenverhalten
21
Brand image
13
Markenimage
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Markenführung
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USA
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Credibility
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celebrity endorsement
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Indien
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Sportler
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advertising
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celebrity endorsements
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culture
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Consumer motivation
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Ilicic, Jasmina
2
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Arnold, Mark J.
1
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1
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1
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1
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Global business review
Journal of global marketing
Psychology & marketing
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Nepalese journal of finance : a publication of Uniglobe College
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ECONIS (ZBW)
21
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
5
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
6
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
7
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
8
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
9
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
10
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
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