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~isPartOf:"Global business review"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"brand loyalty"
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brand loyalty
Beziehungsmarketing
11
Brand loyalty
11
Markentreue
11
Relationship marketing
11
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Brand
8
Brand image
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Markenartikel
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Markenimage
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Customer satisfaction
3
Emotion
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Customer integration
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Internet marketing
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Kundenintegration
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Online-Marketing
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Social Web
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Social web
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brand love
2
customer engagement
2
AHP approach
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AHP-Verfahren
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Airline
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Brand experience
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Classification
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Cognition
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Confidence
1
Consumer-brand relationships
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Fashion
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Fluggesellschaft
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Geschlecht
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Back, Ki-Joon
1
Bapat, Dhananjay
1
Beig, Faseeh Amin
1
Holland, Stephen
1
Kang, Juhee
1
Khan, Mohammad Furqan
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Lee, Ju Yup
1
Nandy, Subarna
1
Nuseir, Mohammed T.
1
Shin, Minjung
1
So, Kevin Kam Fung
1
Sondhi, Neena
1
Sparks, Beverley
1
Tang, Liang
1
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Global business review
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Journal of marketing communications
4
Journal of strategic marketing
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
International journal of Indian culture and business management : IJICBM
2
International journal of business innovation and research : IJBIR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Journal of economics & management
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Pakistan journal of commerce and social sciences
2
Scientific Annals of Economics and Business
2
South African journal of business management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Lahore journal of business
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Atlantic review of economics : AROE
1
Australian journal of management
1
Dutch journal of finance and management
1
Economic and business review : EBR
1
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ECONIS (ZBW)
8
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
7
Self-congruity and functional congruity in brand loyalty
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
Saved in:
8
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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