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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
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Consumer behaviour
Sportmarketing
Internet marketing
101
Online-Marketing
101
Social Web
41
Social web
41
Konsumentenverhalten
34
Advertising
22
Werbung
22
Advertising effects
20
Werbewirkung
20
E-commerce
19
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Search engine
15
Suchmaschine
15
Auction theory
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Auktionstheorie
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Internet
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Viral marketing
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Virales Marketing
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online advertising
12
Preismanagement
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Theory
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Soziales Netzwerk
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Ghose, Anindya
3
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Li, Beibei
2
Agarwal, Ritu
1
Athey, Susan
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Aydin, Goker
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Babar, Yash
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Bapna, Ravi
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Bar-Gill, Sagit
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Burtch, Gordon
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Calvano, Emilio
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Chang, Jason Oliver
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Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Chiou, Lesley
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Chu, Leon Yang
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Cohen, Ivan K.
1
Cowgill, Bo
1
Desai, Preyas S.
1
Despotakis, Stylianos
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Englmaier, Florian
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Fang, Limin
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Gao, Guodong
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Gu, Chris
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Gu, Zhuojun
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Jeziorski, Przemysław
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Joo, Mingyu
1
Karaman, Hülya
1
Kim, Youngsoo
1
Krishnan, Ramayya
1
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Handbook of research on integrating social media into strategic marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Information systems research : ISR
30
Journal of marketing
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
37
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
3
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
4
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
5
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
6
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
7
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
8
Consumer online search with partially revealed information
Gu, Chris
;
Wang, Yike
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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