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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Innovation"
~subject:"Internet marketing"
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Innovation
Internet marketing
Online-Marketing
90
Social Web
72
Social web
72
Consumer behaviour
28
Konsumentenverhalten
28
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
14
Electronic Commerce
14
Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
8
Werbewirkung
8
Advertising
7
Social network
7
Social relations
7
Soziale Beziehungen
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Soziales Netzwerk
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Werbung
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Viral marketing
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Virales Marketing
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Digitalisierung
5
Digitization
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Internet
5
KMU
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SME
5
Social media marketing
5
Website
5
Crowdfunding
4
Customer satisfaction
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
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Hajli, Nick
3
Kaur, Puneet
3
Cohen, Ivan K.
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
2
Lin, Xiaolin
2
Mariani, Marcello M.
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McLean, Graeme J.
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Mohana Shanmugam
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Nicolas-Sans, Ruben
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Osei-Frimpong, Kofi
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Talwar, Shalini
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1
Allison, Thomas H.
1
Amirkhanpour, Monaliz
1
Aracil-Jordá, Jorge
1
Bachnik, Katarzyna
1
Balci, Gökcay
1
Bang, Nguyen
1
Bao, Xin
1
Baptista, João
1
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1
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1
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Benoit-Moreau, Florence
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1
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1
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1
Cabeza-Ramírez, L. Javier
1
Capatina, Alexandru
1
Chang, Chia-Chin
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Chang, Tsung-sheng
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Handbook of research on integrating social media into strategic marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
90
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1
Linking the potentials of extended digital marketing impact and start-up growth : developing a macro-dynamic framework of start-up growth drivers supported by digital marketing
Rizvanović, Belma
;
Zutshi, Aneesh
;
Grilo, Antonio
; …
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014250347
Saved in:
2
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
3
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
4
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
5
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
6
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
7
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
8
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
9
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
10
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
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