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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994"
~subject:"International marketing research"
~subject:"International marketing"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
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Handbook of research on international advertising
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
The SAGE handbook of international marketing
20
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Internationalisierung von Vertrieb und Handel
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Marketing management : a cultural perspective
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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ECONIS (ZBW)
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1
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
2
Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.
;
Sully De Luque, Mary F.
;
House, Robert J.
- In:
Handbook of research on international advertising
,
(pp. 61-87)
.
2012
Persistent link: https://www.econbiz.de/10009513193
Saved in:
3
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
4
The role of e-WOM in international communication
Ruiz de Maya, Salvador
;
Sicilia, María
;
López, Inés
; …
- In:
Handbook of research on international advertising
,
(pp. 325-350)
.
2012
Persistent link: https://www.econbiz.de/10009513912
Saved in:
5
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
6
International advertising theory and methodology in the digital information age
Lin, Carolyn A.
- In:
Handbook of research on international advertising
,
(pp. 279-302)
.
2012
Persistent link: https://www.econbiz.de/10009513918
Saved in:
7
Sampling in international advertising research
Ha, Louisa
- In:
Handbook of research on international advertising
,
(pp. 231-251)
.
2012
Persistent link: https://www.econbiz.de/10009513922
Saved in:
8
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
9
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
10
The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
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