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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising Industry"
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Advertising
Online-Marketing
Advertising industry
21
Werbewirtschaft
21
Werbung
11
Creativity
7
Kreativität
7
USA
4
United States
4
advertising agency
4
Agency theory
3
Corporate culture
3
Marketing management
3
Marketingmanagement
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Prinzipal-Agent-Theorie
3
Unternehmenskultur
3
creativity
3
Advertising effects
2
Brand management
2
China
2
Cultural identity
2
Erfolgsfaktor
2
Gender
2
Geschlecht
2
Internet marketing
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KMU
2
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2
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Success factor
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advertising
2
qualitative research
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AIE (advertising in education)
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Asia-Pacific region
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Article in journal
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English
12
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Turnbull, Sarah
2
Wheeler, Colin
2
Abreu, Fernando Antunes de
1
Barrios, Andres
1
Chen, Huan
1
Cheong, Yunjae
1
Combs, Justin
1
Desmarais, Fabrice
1
Duhan, Dale F.
1
Gawlik, Remigiusz
1
Han, Kyoo-Hoon
1
Kim, Jieun
1
Kim, Kihan
1
Komulainen, Hanna
1
Laurie, Sally
1
Mainela, Tuija
1
Mokoena, Alistair
1
Mortimer, Kathleen
1
Muñoz-Sánchez, Omar
1
Pelser, Theuns
1
Porto, Rafael Barreiros
1
Prinsloo, Johannes Jürgens
1
Roca, David
1
Sandvik, K°are
1
Shao, Yun
1
Tähtinen, Jaana
1
Weaver, C. Kay
1
Wilson, Bradley
1
Zhou, Liling
1
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of historical research in marketing
14
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising
5
Journal of advertising research
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
The marketing review
2
Accounting history review
1
American journal of agricultural economics
1
Asia Pacific business review
1
Australasian marketing journal
1
Business history
1
Central European business review : CEBR
1
Employee relations
1
European research studies
1
Gender in management : an international journal
1
Gestion 2000
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of foresight and innovation policy : IJFIP
1
International journal of innovation management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Jahrbücher für Nationalökonomie und Statistik
1
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
3
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
4
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
5
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
6
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
7
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
8
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
9
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Saved in:
10
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
1
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