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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Services marketing quarterly"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bahia, Kamilia"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Supplier relationship management"
~subject:"relationship marketing"
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B-to-B-Marketing
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Supplier relationship management
relationship marketing
Consumer behaviour
10
Beziehungsmarketing
9
Relationship marketing
9
Brand image
5
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5
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4
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bahia, Kamilia
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Dalakas, Vassilis
3
Gilboa, Shaked
3
James, William L.
3
Leisen Pollack, Birgit
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Thaichon, Park
3
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2
Choi, Beom Joon
2
Fink, Robert C.
2
Gamliel, Eyal
2
Greene, Henry
2
Gulas, Charles S.
2
Hatten, Kenneth J.
2
Herstein, Ram
2
Homburg, Christian
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Lobo, Antonio
2
Madadi, Rozbeh
2
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2
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2
Tran, Trang P.
2
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2
Xun, Jiyao
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
International journal of business and emerging markets : IJBEM
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Services marketing quarterly
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Marketing intelligence & planning
5
International journal of electronic marketing and retailing : IJEMR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of business research : JBR
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Review of marketing research
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
9
Developing a specialized service quality model for universities
Fazli-Salehi, Reza
;
Esfidani, Mohammad Rahim
;
Torres, …
- In:
Services marketing quarterly
40
(
2019
)
3
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
Saved in:
10
Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
;
Koch, Matthias
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 215-248)
.
2008
Persistent link: https://www.econbiz.de/10003597710
Saved in:
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