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~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"Journal of advertising research"
~language:"und"
~source:"econis"
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Marktforschung
44
Vereinigte Staaten
16
Verbraucher
10
Markenartikel
5
Werbungsbetrieb
4
Werbungsforschung
3
Schwarze Menschen
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32
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Assael, Henry
3
Day, George S.
3
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3
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2
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2
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1
Anderson, W. T.
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1
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1
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1
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1
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1
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1
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Journal of advertising research
Journal of marketing research : JMR
210
Journal of marketing
155
Overseas business reports : OBR
155
Esomar congress
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Jahrbuch der Absatz- und Verbrauchsforschung
61
European marketing research review
50
Journal of retailing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Harvard business review : HBR
31
The journal of business : B
31
Journal of business research : JBR
27
Kleiner Almanach der Marktforschung
27
Business horizons
25
Journal of the Market Research Society : JMRS
25
Absatzwirtschaft
24
Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
24
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
22
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
21
Marketing piackutatás : az Országos Piackutató Intézet folyóirata
20
California management review
19
GFM-Mitteilungen zur Markt- und Absatzforschung
17
Journal of the Academy of Marketing Science
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
16
Journal of business economics : JBE
16
Marketing : ZFP ; journal of research and management
15
The American economic review
15
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
15
European research : marketing, opinion, advertising
13
Journal of farm economics
13
Marktforschung im Dienst der Unternehmenssicherung und -entwicklung
13
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
13
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
13
Zeitschrift für handelswissenschaftliche Forschung
13
Det Danske marked : organ for Instituttet for Salgsorganisation og Reklame og Presseforskningen ved Handelshøjskolen i København
12
Studi di mercato : rivista trimestrale dell'Associazione Italiana per gli Studi di Marketing
12
Marketing : neue Ergebnisse aus Forschung und Praxis
11
American journal of agricultural economics
10
Business review
10
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ECONIS (ZBW)
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1
Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
Saved in:
2
Information search and store choice
Dash, Joseph F.
;
Schiffman, Leon G.
;
Berenson, Conrad
- In:
Journal of advertising research
16
(
1976
)
3
,
pp. 34-40
Persistent link: https://www.econbiz.de/10002054790
Saved in:
3
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
4
A two-dimensional concept of brand loyalty
Day, George S.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
Saved in:
5
Gauging foreign product promotion
Anderson, W. T.
;
Cunningham, Wiliam H.
- In:
Journal of advertising research
12
(
1972
)
1
,
pp. 29-34
Persistent link: https://www.econbiz.de/10001831741
Saved in:
6
Split plot design : measuring market share
Anderson, Evan E.
- In:
Journal of advertising research
12
(
1972
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10001836043
Saved in:
7
Let's bury paired comparisons
Blankenship, Albert Breneman
- In:
Journal of advertising research
6
(
1966
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10001913985
Saved in:
8
What marketing research managers want in trainees
Blankenship, A. B.
- In:
Journal of advertising research
15
(
1975
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001914020
Saved in:
9
Complementary and substitute patterns of purchasing and use
Bass, Frank M.
;
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10001879272
Saved in:
10
The Negro market
Bauer, Raymond A.
;
Cunningham, Scott M.
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001879809
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