//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
United States
Internet marketing
296
Online-Marketing
296
Consumer behaviour
151
Konsumentenverhalten
151
Social Web
145
Social web
145
Advertising effects
103
Werbewirkung
103
Advertising
93
Werbung
93
Viral marketing
65
Virales Marketing
65
Online retailing
64
Online-Handel
64
E-commerce
53
Electronic Commerce
53
social media
46
Brand management
43
Markenführung
43
Beziehungsmarketing
30
Relationship marketing
30
Confidence
23
Internet
23
Vertrauen
23
Brand image
21
Markenimage
21
USA
19
Website
19
Search engine
17
Suchmaschine
17
Einzelhandel
15
Marketing management
15
Marketingmanagement
15
Retail trade
15
online reviews
14
Brand
12
Data protection
12
Datenschutz
12
Markenartikel
12
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
18
Case study
1
Fallstudie
1
Language
All
English
18
Author
All
Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Agarwal, Ritu
1
Animesh, Animesh
1
Birnbaum, Daniel
1
Davis, Katie
1
Donthu, Naveen
1
Dou, Yifan
1
Eisend, Martin
1
Elsaid, Abdel Moneim M. K.
1
Evans, Nathaniel J.
1
Guillory, Monica D.
1
Guo, Chenhui
1
Gupta, Pranjal
1
Harris, Judy
1
Heiens, Richard A.
1
Heitmeyer, Jeanne
1
Jiang, Zhenhui
1
Karpinska-Krakowiak, Malgorzata
1
Kim, Iksuk
1
Knight, Michael B.
1
Li, Xiuping
1
Lohtia, Ritu
1
Lu, Xianghua
1
May, Douglas B.
1
Misener, Jenna
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Niculescu, Marius F.
1
Sambamurthy, Vallabh
1
Sheridan, Michael J.
1
Sullivan, Pauline
1
Susarla, Anjana
1
Tran, Jennifer
1
Viswanathan, Siva
1
Wang, Yen-Yao
1
Watt, James
1
Wojdynski, Bartosz W.
1
Wu, D. J.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Information systems research : ISR
International journal of advertising : the review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
3
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
4
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
5
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
6
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
7
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
8
Engineering optimal network effects via social media features and seeding in markets for digital goods and services
Dou, Yifan
;
Niculescu, Marius F.
;
Wu, D. J.
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 164-185
Persistent link: https://www.econbiz.de/10009736912
Saved in:
9
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Saved in:
10
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->