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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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United States
Internet marketing
232
Online-Marketing
232
Consumer behaviour
104
Konsumentenverhalten
104
Social Web
99
Social web
99
Online retailing
65
Online-Handel
65
E-commerce
63
Electronic Commerce
63
Viral marketing
57
Virales Marketing
57
Advertising effects
45
Werbewirkung
45
Beziehungsmarketing
34
Relationship marketing
34
Advertising
30
Werbung
29
social media
29
Internet
27
Brand management
26
Markenführung
26
Search engine
20
Suchmaschine
20
Website
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19
Brand image
18
Markenimage
18
Confidence
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Vertrauen
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Einzelhandel
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Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Agarwal, Ritu
1
Animesh, Animesh
1
Birnbaum, Daniel
1
Davis, Katie
1
De Bruyn, Arnaud
1
Donthu, Naveen
1
Dou, Yifan
1
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1
Guillory, Monica D.
1
Guo, Chenhui
1
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1
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1
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1
Heitmeyer, Jeanne
1
Jalali, Nima Y.
1
Jiang, Zhenhui
1
Kim, Iksuk
1
Knight, Michael B.
1
Li, Xiuping
1
Lilien, Gary L.
1
Lohtia, Ritu
1
Lu, Xianghua
1
May, Douglas B.
1
Misener, Jenna
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Niculescu, Marius F.
1
Papatla, Purushottam
1
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1
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1
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Susarla, Anjana
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1
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1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
18
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1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
3
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
4
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
5
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
6
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
7
Engineering optimal network effects via social media features and seeding in markets for digital goods and services
Dou, Yifan
;
Niculescu, Marius F.
;
Wu, D. J.
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 164-185
Persistent link: https://www.econbiz.de/10009736912
Saved in:
8
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Saved in:
9
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
10
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
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