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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of business environment : IJBE"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of personal selling & sales management"
~subject:"Marketing"
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Search: subject_exact:"B-to-B-Markenführung"
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Marketing
B-to-B-Marketing
173
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
93
industrial marketing
56
business marketing
54
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Honeycutt, Earl D.
2
Kim, Namwoon
2
Lichtenthal, J. David
2
Lim, Weng Marc
2
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2
Wilson, David T.
2
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1
Asseraf, Yoel
1
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1
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1
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1
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1
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1
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1
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1
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1
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Harvard business review : HBR
International journal of business environment : IJBE
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business-to-business marketing
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
27
The journal of business & industrial marketing
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Kohlhammer Edition Marketing
3
Journal of customer behaviour
2
A Ronald Press publication
1
A Wiley-Interscience Publication
1
A century of marketing
1
AMA bibliography series
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Developing relationships, personalization, and data herald in marketing 5.0
1
Economies et sociétés : cahiers de l'ISMEA
1
Edition Lebensmittel Zeitung
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
Hamburger Schriften zur Marketingforschung
1
Handbook of business-to-business marketing
1
Handbook on business information systems
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Hutchinson marketing library
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
JETRO marketing series / [Englische Ausgabe]; 18
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
27
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
6
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
7
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
8
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
9
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
10
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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