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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of personal selling & sales management"
~subject:"Bibliometrics"
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Search: subject_exact:"B-to-B-Markenführung"
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Bibliometrics
B-to-B-Marketing
159
Business-to-business marketing
159
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83
Supplier relationship management
83
industrial marketing
56
business marketing
54
Beziehungsmarketing
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
2
Malhotra, Naresh K.
2
Mummalaneni, Venkatapparao
2
Uslay, Can
2
Brown, James R.
1
Dant, Rajiv P.
1
Eßig, Michael
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1
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1
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1
Song, Jing
1
Tzempelikos, Nektarios
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1
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1
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1
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1
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Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business-to-business marketing
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of business & industrial marketing
16
Journal of business research : JBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Australasian marketing journal
1
Die Betriebswirtschaft : DBW
1
International journal of electronic business
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of physical distribution and logistics management
1
International journal of services and operations management
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of personal selling & sales management : JPSSM
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Technology analysis & strategic management
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
10
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Gesell, Claudia
;
Glas, Andreas
;
Eßig, Michael
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011956320
Saved in:
3
A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993 - 2014
Young, Louise
;
Wilkinson, Ian F.
;
Smith, Andrew
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011304030
Saved in:
4
Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
5
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
Saved in:
6
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
7
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
8
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
9
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
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